FOWD – UX Masterclass
UX isn’t sprinkles
it’s not all about jazzing things up with DS and glows
UX Recipie
-experience over time
managing the touchpoints and dead zones
IA and UI go hand in hand
need to deal with the minutia of interactions over time (hovers, clicks)
-fundamentals
colour, composition, grids, typography …
Seth Godin says the product needs to be 10X better than the existing standard to become the new standard
talkaboutability (word of mouth advertising)
simon sinek – how great leaders inspire
start with the why and not with the what or the how
who -> why ->how -> what
examples – heston – dietmar rams
Author: Seth Godin